Margaret's Fine Consignment Takes 30 Years of Resale Online
A Louisville consignment shop with 9 rooms and three decades of trust is now selling online. Here is what the move to Shopify does and does not solve.
Series
Launch Radar
New direct-to-consumer brands, covered from an operator's point of view. For each launch we look at the product, the positioning, the retention mechanics, and what the rest of us can borrow. Not reviews, and never paid unless labeled.
Creo Fleur Atelier Launches Made-to-Order Silk in Hoboken
Creo Fleur Atelier is a pattern-led, made-to-order silk house shipping from Hoboken. Here is how the operator side of the launch actually works.
MYNDR Launches an AM/PM Brain Supplement for Perimenopause
MYNDR is a new DTC brand selling a two-part cognitive support system for perimenopausal women. A look at the product, the positioning, and what operators can learn from the launch.
Clear Supplements Launches ClearProteinX Stick Packs
Clear Supplements is a new DTC brand launching with a single product: ClearProteinX, a clear whey and collagen protein in stick packs. What the launch gets right and what to watch.
MaxPRO 60 Launches a Five-Ingredient Recovery Topical
MaxPRO 60 is a new DTC brand selling a natural recovery and comfort topical for athletes in cream, spray, and roll-on formats. A look at the positioning and the launch mechanics.
What we look for
A clear customer, a claim a shopper can verify, and a launch decision worth explaining: a single-SKU launch, a made-to-order model, an unusual channel, a retention mechanic built into the product. We write about brands at any size, from a founder's first Shopify store to a retail business going online for the first time.
Get your brand covered
Send us the store URL, one paragraph on what makes the launch interesting, and a founder contact. If we cover it, we link to your store and send you the live URL to share. Sponsored placements are available and always labeled; see Advertise.