MYNDR Launches an AM/PM Brain Supplement for Perimenopause
MYNDR is a new DTC brand selling a two-part cognitive support system for perimenopausal women. A look at the product, the positioning, and what operators can learn from the launch.
DTC
Direct-to-consumer operations
Unit economics, subscriptions, launches, and the operator-level detail of running a direct-to-consumer brand.
Clear Supplements Launches ClearProteinX Stick Packs
Clear Supplements is a new DTC brand launching with a single product: ClearProteinX, a clear whey and collagen protein in stick packs. What the launch gets right and what to watch.
MaxPRO 60 Launches a Five-Ingredient Recovery Topical
MaxPRO 60 is a new DTC brand selling a natural recovery and comfort topical for athletes in cream, spray, and roll-on formats. A look at the positioning and the launch mechanics.
Launching a DTC Brand on Shopify: A Pre-Launch Checklist
A practical pre-launch checklist for new DTC brands on Shopify, covering product, store setup, payments, tracking, email and SMS, and the first 100 customers.
A Subscription Retention Playbook for DTC Ecommerce Brands
How DTC subscription brands reduce churn: mapping the churn curve, onboarding the first three deliveries, skip and pause flows, save offers, and dunning.
DTC Unit Economics Explained: CAC, LTV, and Contribution Margin
A practical walkthrough of CAC, LTV, and contribution margin for DTC brands, with a worked example showing where a $45 order actually makes money.