MyBranz is an independent publication covering AI, marketing, ecommerce technology, and direct-to-consumer growth for operators and marketers.https://www.mybranz.com/enhttps://www.mybranz.com/dtc/myndr-launch-cognitive-support-perimenopause/https://www.mybranz.com/dtc/myndr-launch-cognitive-support-perimenopause/MYNDR is a new DTC brand selling a two-part cognitive support system for perimenopausal women. A look at the product, the positioning, and what operators can learn from the launch.Mon, 14 Sep 2026 00:00:00 GMTDTClaunch-radarnew-brandssupplementswomens-healthpositioninghttps://www.mybranz.com/dtc/clear-supplements-clearproteinx-launch/https://www.mybranz.com/dtc/clear-supplements-clearproteinx-launch/Clear Supplements is a new DTC brand launching with a single product: ClearProteinX, a clear whey and collagen protein in stick packs. What the launch gets right and what to watch.Sun, 13 Sep 2026 00:00:00 GMTDTClaunch-radarnew-brandssupplementsproteinproduct-strategyhttps://www.mybranz.com/tech/martech-stack-for-a-seven-figure-dtc-brand/https://www.mybranz.com/tech/martech-stack-for-a-seven-figure-dtc-brand/A layer-by-layer breakdown of the martech stack a seven-figure DTC brand actually needs, what to look for in each category, and when to add or cut a tool.Sun, 13 Sep 2026 00:00:00 GMTTechmartechdtcecommerceshopifyoperationshttps://www.mybranz.com/dtc/maxpro60-launch-natural-recovery-topical/https://www.mybranz.com/dtc/maxpro60-launch-natural-recovery-topical/MaxPRO 60 is a new DTC brand selling a natural recovery and comfort topical for athletes in cream, spray, and roll-on formats. A look at the positioning and the launch mechanics.Sat, 12 Sep 2026 00:00:00 GMTDTClaunch-radarnew-brandssports-recoverypositioningwellnesshttps://www.mybranz.com/marketing/measuring-marketing-incrementality-without-a-data-team/https://www.mybranz.com/marketing/measuring-marketing-incrementality-without-a-data-team/A practical guide to testing whether marketing spend is actually driving sales, using geo holdouts, on/off tests, MER, and a spreadsheet, no data team required.Sat, 12 Sep 2026 00:00:00 GMTMarketingmeasurementincrementalitypaid-mediamerecommercehttps://www.mybranz.com/ai/ai-content-workflow-for-small-marketing-teams/https://www.mybranz.com/ai/ai-content-workflow-for-small-marketing-teams/A practical pipeline for small marketing teams using AI for content: research, briefing, drafting, editing, and distribution, plus how to avoid generic output.Fri, 11 Sep 2026 00:00:00 GMTAIaicontent-marketingsmall-teamsworkflowhttps://www.mybranz.com/dtc/launching-a-dtc-brand-on-shopify-checklist/https://www.mybranz.com/dtc/launching-a-dtc-brand-on-shopify-checklist/A practical pre-launch checklist for new DTC brands on Shopify, covering product, store setup, payments, tracking, email and SMS, and the first 100 customers.Wed, 09 Sep 2026 00:00:00 GMTDTCshopifylaunchecommercechecklistdtchttps://www.mybranz.com/tech/core-web-vitals-for-ecommerce-checklist/https://www.mybranz.com/tech/core-web-vitals-for-ecommerce-checklist/A working checklist for fixing LCP, INP, and CLS on ecommerce storefronts, including how to audit a Shopify store and prioritize the fixes that matter.Tue, 08 Sep 2026 00:00:00 GMTTechcore-web-vitalsecommerceshopifyperformanceseohttps://www.mybranz.com/marketing/email-and-sms-flows-every-shopify-store-needs/https://www.mybranz.com/marketing/email-and-sms-flows-every-shopify-store-needs/A practical breakdown of the seven core lifecycle flows for Shopify stores, with trigger, timing, message count, content guidance, and setup priority.Mon, 07 Sep 2026 00:00:00 GMTMarketingemail-marketingsmsshopifyklaviyolifecycle-marketinghttps://www.mybranz.com/ai/ai-customer-support-agents-for-dtc-brands/https://www.mybranz.com/ai/ai-customer-support-agents-for-dtc-brands/A practical guide to deploying AI support agents at DTC brands: which tickets to automate first, knowledge base hygiene, escalation rules, and how to measure results.Sun, 06 Sep 2026 00:00:00 GMTAIaicustomer-supportdtccxautomationhttps://www.mybranz.com/dtc/subscription-retention-playbook-for-dtc/https://www.mybranz.com/dtc/subscription-retention-playbook-for-dtc/How DTC subscription brands reduce churn: mapping the churn curve, onboarding the first three deliveries, skip and pause flows, save offers, and dunning.Sat, 05 Sep 2026 00:00:00 GMTDTCsubscriptionsretentionchurndunninglifecyclehttps://www.mybranz.com/tech/headless-vs-theme-shopify-when-headless-is-worth-it/https://www.mybranz.com/tech/headless-vs-theme-shopify-when-headless-is-worth-it/A practical breakdown of when headless Shopify pays off versus a well-built theme, covering cost, team implications, app ecosystem tradeoffs, and a middle path.Fri, 04 Sep 2026 00:00:00 GMTTechshopifyheadlessecommercehydrogenperformancehttps://www.mybranz.com/marketing/first-party-data-strategy-for-dtc-brands/https://www.mybranz.com/marketing/first-party-data-strategy-for-dtc-brands/A practical guide to collecting, structuring, and activating first-party data for DTC ecommerce, without hiring a data team or over-building for your size.Thu, 03 Sep 2026 00:00:00 GMTMarketingfirst-party-datadtcemail-marketingprivacyecommercehttps://www.mybranz.com/ai/how-to-use-ai-for-ecommerce-product-descriptions/https://www.mybranz.com/ai/how-to-use-ai-for-ecommerce-product-descriptions/A practical system for writing ecommerce product descriptions with AI: brand voice briefs, structured attributes, prompt structure, editing, and SEO checks.Wed, 02 Sep 2026 00:00:00 GMTAIaiecommercecopywritingseodtchttps://www.mybranz.com/dtc/dtc-unit-economics-cac-ltv-contribution-margin/https://www.mybranz.com/dtc/dtc-unit-economics-cac-ltv-contribution-margin/A practical walkthrough of CAC, LTV, and contribution margin for DTC brands, with a worked example showing where a $45 order actually makes money.Tue, 01 Sep 2026 00:00:00 GMTDTCunit economicscacltvcontribution marginfinance