Clear Supplements Launches ClearProteinX Stick Packs
Clear Supplements is a new DTC brand launching with a single product: ClearProteinX, a clear whey and collagen protein in stick packs. What the launch gets right and what to watch.
DTC
MYNDR Launches an AM/PM Brain Supplement for Perimenopause
MYNDR is a new DTC brand selling a two-part cognitive support system for perimenopausal women. A look at the product, the positioning, and what operators can learn from the launch.
Latest
Subscribe via RSS
The Martech Stack for a Seven-Figure DTC Brand
A layer-by-layer breakdown of the martech stack a seven-figure DTC brand actually needs, what to look for in each category, and when to add or cut a tool.
MaxPRO 60 Launches a Five-Ingredient Recovery Topical
MaxPRO 60 is a new DTC brand selling a natural recovery and comfort topical for athletes in cream, spray, and roll-on formats. A look at the positioning and the launch mechanics.
How to Measure Marketing Incrementality Without a Data Team
A practical guide to testing whether marketing spend is actually driving sales, using geo holdouts, on/off tests, MER, and a spreadsheet, no data team required.
Building an AI Content Workflow for a 2-5 Person Marketing Team
A practical pipeline for small marketing teams using AI for content: research, briefing, drafting, editing, and distribution, plus how to avoid generic output.
Launching a DTC Brand on Shopify: A Pre-Launch Checklist
A practical pre-launch checklist for new DTC brands on Shopify, covering product, store setup, payments, tracking, email and SMS, and the first 100 customers.
Building an AI Content Workflow for a 2-5 Person Marketing Team
A practical pipeline for small marketing teams using AI for content: research, briefing, drafting, editing, and distribution, plus how to avoid generic output.
AI Customer Support Agents for DTC Brands: What Actually Works
A practical guide to deploying AI support agents at DTC brands: which tickets to automate first, knowledge base hygiene, escalation rules, and how to measure results.
How to Use AI for Product Descriptions That Don't Sound Generic
A practical system for writing ecommerce product descriptions with AI: brand voice briefs, structured attributes, prompt structure, editing, and SEO checks.
Marketing
All Marketing articlesHow to Measure Marketing Incrementality Without a Data Team
A practical guide to testing whether marketing spend is actually driving sales, using geo holdouts, on/off tests, MER, and a spreadsheet, no data team required.
The Email and SMS Flows Every Shopify Store Needs
A practical breakdown of the seven core lifecycle flows for Shopify stores, with trigger, timing, message count, content guidance, and setup priority.
A First-Party Data Strategy for DTC Brands That Actually Works
A practical guide to collecting, structuring, and activating first-party data for DTC ecommerce, without hiring a data team or over-building for your size.
Tech
All Tech articlesThe Martech Stack for a Seven-Figure DTC Brand
A layer-by-layer breakdown of the martech stack a seven-figure DTC brand actually needs, what to look for in each category, and when to add or cut a tool.
Core Web Vitals for Ecommerce: A Practical Checklist
A working checklist for fixing LCP, INP, and CLS on ecommerce storefronts, including how to audit a Shopify store and prioritize the fixes that matter.
Headless vs. Theme Shopify: When Headless Is Actually Worth It
A practical breakdown of when headless Shopify pays off versus a well-built theme, covering cost, team implications, app ecosystem tradeoffs, and a middle path.
DTC
All DTC articlesMYNDR Launches an AM/PM Brain Supplement for Perimenopause
MYNDR is a new DTC brand selling a two-part cognitive support system for perimenopausal women. A look at the product, the positioning, and what operators can learn from the launch.
Clear Supplements Launches ClearProteinX Stick Packs
Clear Supplements is a new DTC brand launching with a single product: ClearProteinX, a clear whey and collagen protein in stick packs. What the launch gets right and what to watch.
MaxPRO 60 Launches a Five-Ingredient Recovery Topical
MaxPRO 60 is a new DTC brand selling a natural recovery and comfort topical for athletes in cream, spray, and roll-on formats. A look at the positioning and the launch mechanics.