How to Measure Marketing Incrementality Without a Data Team
A practical guide to testing whether marketing spend is actually driving sales, using geo holdouts, on/off tests, MER, and a spreadsheet, no data team required.
Marketing
Growth marketing for DTC brands
Acquisition, retention, email and SMS, measurement, and the operating playbooks behind profitable growth.
The Email and SMS Flows Every Shopify Store Needs
A practical breakdown of the seven core lifecycle flows for Shopify stores, with trigger, timing, message count, content guidance, and setup priority.
A First-Party Data Strategy for DTC Brands That Actually Works
A practical guide to collecting, structuring, and activating first-party data for DTC ecommerce, without hiring a data team or over-building for your size.