About MyBranz

MyBranz is an independent publication for operators and marketers building direct-to-consumer brands. We write about the four things that decide whether a brand grows profitably: how it uses AI, how it markets, what technology it runs on, and how the business actually works underneath.

What we cover

• AI: Practical coverage of AI in marketing and ecommerce: content workflows, support automation, personalization, and the tooling that actually ships.
• Marketing: Acquisition, retention, email and SMS, measurement, and the operating playbooks behind profitable growth.
• Tech: Storefront architecture, performance, integrations, and the stack decisions that shape a brand for years.
• DTC: Unit economics, subscriptions, launches, and the operator-level detail of running a direct-to-consumer brand.

How we write

Every article is written for someone who has to make a decision this quarter. We favor checklists, worked examples, and clear trade-offs over trend pieces. We do not publish invented statistics, and when we cite a rule of thumb we say so. Our editorial policy covers how we handle sponsored content and guest contributions.

Who reads it

Founders and operators of DTC brands, in-house growth and lifecycle marketers, ecommerce developers and agencies, and the people building tools for all of the above.

Work with us

We accept sponsored articles and guest contributions that meet our standards. For anything else, get in touch.