The Martech Stack for a Seven-Figure DTC Brand
A layer-by-layer breakdown of the martech stack a seven-figure DTC brand actually needs, what to look for in each category, and when to add or cut a tool.
Tech
Ecommerce technology and martech
Storefront architecture, performance, integrations, and the stack decisions that shape a brand for years.
Core Web Vitals for Ecommerce: A Practical Checklist
A working checklist for fixing LCP, INP, and CLS on ecommerce storefronts, including how to audit a Shopify store and prioritize the fixes that matter.
Headless vs. Theme Shopify: When Headless Is Actually Worth It
A practical breakdown of when headless Shopify pays off versus a well-built theme, covering cost, team implications, app ecosystem tradeoffs, and a middle path.